Another rebranding, this time the Norfolk Tides

Norfolk Tides 2016

Another team that announces a rebranding this off sesason.
This time the Norfolk Tides (AAA International League affiliate of the Baltimore Orioles).

The colors of the team turn from blue into green, warship grey, orange (representing the Orioles) and black. The new logo, jersey and caps continue to show the nautical theme that the Tides already had. The new colors refer to baseball, the navy and the ocean that Norfolk is known for.

The road cap shows an anchor shaped N with a chain wrapped around. The main logo shows a sea horse that holds a trident. Also the logo that will be worn on the left sleeve of the jersey, also shows the same sea horse.

Norfolk Tides 2016

The home jersey shows the name Tides in ocean green with an orange and black outline. The road jersey carries the name Norfolk also in ocean green with an orange and black outline. The third jersey that the Tides come up with is a digital camo jersey in grey and black referring to the naval base located in Norfolk.

The caps that come with these new jerseys are the ocean green home cap with the sea horse, a black road cap with the anchor N and an alternate cap in ocean grey that fits with the camo alternate jersey.

Norfolk Tides 2016

Like many minor league teams the Tides teamed up with designing company Brandiose from San Diego. A few examples of the clubs that Brandiose have created logos for are: the Syracuse Chiefs, the Biloxi Shuckers, the Williamsport CrossCutters, the Lehigh Valley IronPigs and the Wilmington Blue Rocks.

Personally I don’t know what was wrong with the previous caps and unis, but this is a nice renewal. First of all it is meant to get more money out of the pockets of the fans. But I admit, I’d like to have the ocean green cap.



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