Today, out of the blue, the Jacksonville Suns, AA team of the Miami Marlins, announced that it will adopt a new identity. This really comes as a surprise as the team did not organize a name the team contest. The new name? Jacksonville Jumbo Shrimp….
Aside from the 1985-1990 seasons, when the team was called Jacksonville Expos, the Suns moniker always adorned the jerseys and caps.
It won’t come as a surprise that the San Diego based Brandiose has designed the new logos.
Suns owner Ken Babby on the change: “There’s something fun and quirky about minor-league team names,” said Babby. “In our league alone, you have the Pensacola Wahoos and Montgomery Biscuits. When people see this logo and hear the name for the first time, they’ll see this experience is all about fun. This is a high-energy, impactful, bold move,” Babby said Tuesday. “There’s certainly risk that goes along with it. There’ll be feedback and, I’m sure, some resistance. We’ve been holding on to this for a while and look forward to sharing it with the community. The tradition of the Jacksonville Suns is entrenched in Northeast Florida. It’s been known and loved. The passion for minor-league baseball in Jacksonville doesn’t change [with a new team name]. It’s just a new chapter in its evolution. There’s something fun and quirky about minor-league team names,” said Babby. “In our league alone, you have the [Pensacola] Wahoos and [Montgomery] Biscuits. When people see this logo and hear the name for the first time, they’ll see this experience is all about fun.”
The Jumbo Shrimp logo will have a large “J” running through it, with the colors being St. John’s Navy and patriotic blue, accented with American red.
Personally I never was very fond of the old Suns logo and moniker, but this new one is really wide off the mark. Luckily the jerseys only sport the name Jacksonville so they are okay, but the cap and the moniker are hopeless. Just my two cents. Below you see the home cap on the left and the road cap on the right. The home cap will sport the J-logo on the front, the road cap sports a shrimp holding the outlines of the state of Florida.