Minor League Baseball · Minor League rebranding

Staten Island Yankees to keep their name

Unlike big plans of changing the name of the club in 2017, the Staten Island Yankees have decided to remain the Staten Island Yankees; at least for the 2017 season.

Afbeeldingsresultaat voor staten Island YankeesThe club announced that it wanted to change the name to a one that was more Staten Island. After a name-the-team-contest five names came out as best options and the fans could pick their favorite. The five options were: Staten Island Bridge TrollsStaten Island HerosStaten Island Killer BeesStaten Island Pizza Rats, and Staten Island Rock Pigeons.

Those names are matching the trend of extreme MiLB names. But fortunately the club decided to put the change on hold due to obstacles that the club encountered.

In an official statement the club explained:

“In June, we announced plans to change our team name for the first time since arriving on Staten Island in 1999. Change is never easy, especially when your name is associated with one of the most iconic brands in sports, the New York Yankees. It is a privilege to be the starting point for many young men trying to work their way to the Bronx, but operating as a minor league team in the same marketplace under the same moniker presents inevitable challenges, so we began seeking an identity of our own.

Since the announcement, our organization enthusiastically devoted its full effort into the research and planning related to this endeavor, but over time it became clear that the approval and acceptance of the new name and artwork would take longer than initially anticipated. With that taken into consideration, we decided to table the rebranding process for the upcoming season and remain the Staten Island Yankees in 2017.

We had a favored name, logo and branding plan. We were prepared to move forward, but encountered obstacles that unfortunately delayed the process beyond industry deadlines. These delays also would have compromised the quality of the product we aim to bring our fans,” said Staten Island Yankees President Will Smith. “I always said that until there is a new name, we are the Yankees. That remains true today.

Nevertheless, the passion and enthusiasm for our community’s team that surfaced during this process has not gone unnoticed. Most important is what comes first in our name – Staten Island – and all monikers aside, our goal remains the same: To provide family-friendly entertainment in a safe, clean environment at an affordable price. We are taking many steps to make the experience at the Richmond County Bank Ballpark at St. George the best it has ever been in 2017, and can’t wait to share those steps with you in the coming months.”

It looks like that this is only a postponement of the rebranding. Expect a move after the 2017 season.

 

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