The Down East Wood Ducks, the “new” A Advanced affiliation of the Texas Rangers “hatched the team’s “new logos today. After being moved from the California League where the team played as the High Desert Mavericks and won the 2016 Cal League title, the team rebranded and needed a new look.
Today at 4.00 PM Eastern time, the Wood Ducks started a press conference in which they unveiled the club’s new logos. Next to the logos, the club also revealed its Down East Wood Ducks lettering.
The primary logo features the head of a male wood duck with green, orange, gold, tan and black all factoring into the color scheme surrounded by the words Down East Wood Ducks. Other logos show a duck torso holding a bat made out of a branch. Another logo shows a duck swinging the same bat.
According to the website of the Wood Ducks, “the Down East Wood Ducks brand identity is inspired by the vibrant moxie of not just the wood duck, but the entire region the team will serve. The new identity pays tribute to the region’s great outdoors by highlighting this majestic and resilient local waterfowl, while also laying the groundwork for a lively and fun experience that will be enjoyed by all fans.”
“We had to stay true to the name. When you announce that you’re the Wood Ducks, it’s got to be a colorful logo,” said Wood Ducks general manager Wade Howell. “We didn’t hold back. We wanted it to be as true of a representation as possible…. And when it comes to the uniforms, that means we have a lot of options. Orange, camo, red, green — a lot of different colors.”
Even though the uniforms will be presented coming spring, the fans got a peek as the club showed one of the caps.
The Down East Wood Ducks logos were designed by Brandiose, but that may not come as a surprise. The San Diego-based designing company is responsible for countless logos in the minor leagues: The alternate logo of the Stockton Ports, the logos of the Akron RubberDucks, the Lexington Legends, Biloxi Shuckers and the El Paso Chihuahuas to name a few.
The logo is not extreme but what can you expect when your team is named Wood Ducks? You have to stay true to the name like Wade Howell said. Personally, I like the new logos. The logos are good-looking and the color scheme is nice but I am not sold on the font. I can’t wait for the new uniforms.