Miami Marlins rebrand

After an intense promotional campaign in which they teased the baseball world with tweets about the new colors of the club, the Miami Marlins unveiled the new logo and new uniforms yesterday.

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The new logo in which black is the main color, a marlin is swirling around the name Miami and the seams of a baseball. The main colors of the club will be black, teal and red-ish.

In the previous weeks, the club started a promotional campaign like tweets and Instagram posts with teasers. Slowly it became clear what the colors would be. The only thing the fans had to wait for was the new uniforms which are on sale in the webstore now.

Men's Miami Marlins New Era Black Authentic Collection On-Field 59FIFTY Fitted HatThose uniforms were presented last night as well.
“We want to put our own mark on the organization,” Derek Jeter said. “We have a plan, we want to build an organization that we can be proud of and Miami can be proud of … I think it differentiates the past, the present and the future. It was important for us to do this. We’re extremely proud of our new logo, our new colors. We think it’s reflective of the Miami culture. We think it captures the energy, the diversity of Miami. We’re extremely proud, and we feel our fans will be as well.”

The club thought about bringing back the teal colour of the first years but eventually Men's Miami Marlins Majestic White Home Authentic Collection Flex Base Team Jerseydecided to go this way. The rebranding introduces the color scheme of “Caliente Red, Miami Blue, Midnight Black and Slate Grey.” The organization will have not one, but two logos — a primary that has an image of a marlin swirling around baseball stitching above the word Miami, and a secondary logo of a marlin looping over an M.

Personally, I am not sold on the new look. I can Men's Miami Marlins Majestic Black Alternate Authentic Collection Flex Base Team Jerseyunderstand the new owners wanted to get rid of the “legacy” of Jeffrey Loria but they could have done better IMHO.

The new uniforms will be an all white home jersey, sporting the name Miami. a grey road uni with the word Miami in the same script as the one on the home jersey. There will also be a black/charcoal Men's Miami Marlins Majestic Blue Thunder Alternate Authentic Collection Flex Base Team Jerseyalternate road jersey that sports the name Marlins.
A Miami blue alternate jersey, sporting the same logo as the cap, completes the series of jerseys.

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